What information do we collect?

Personal information is that can be used to directly or indirectly identify you. Personal information also includes anonymous information that is linked to information that can be used to directly or indirectly identify you. Personal information does not include information that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

We will only collect and use personal information which is necessary to comply with our legal obligations and to assist us to administer our business and provide you with the services you request.

We collect information from you when you register on our site, place an order, subscribe to our newsletter or respond to a survey.When ordering or registering on our site, as appropriate, you may be asked to enter the following information: your name, e-mail address, mailing address and phone number. You may, however, also visit our site anonymously.

What do we use your information for?

To personalize your experience (your information helps us to better respond to your individual needs)

To improve our website and your shopping experience (we continually strive to improve our website offerings based on the information and feedback we receive from you)To improve customer service (your information helps us to more effectively respond to your customer service requests and serviceneeds)To process transactions including executing your payments and delivering the purchased products or services requested. To administer a contest, special promotion, survey, activity or other site featureTo send periodic emails. The email address you provide for order processing, may be used to send you important information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

How do we protect your information?

You are responsible for your own username and password safety and security on chyhua.com. We recommend choosing a strong password and changing it frequently. Please do not use the same login details (email and password) across multiple websites.

That said, we do implement a variety of security measures including offering the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gatway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.Our servers and website are security scanned and fully verified externally by McAfee Secure from Symante on a daily basis to protect you online.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you have allowed it via your settings). This enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools for you in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are however not permitted to use the information collected on our behalf except to help us directly conduct and improve our business. We use, for example, Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to help us better understand how users engage with our website. Google Analytics uses cookies in order to collect information on the usage of our website. This information is used to compile reports and create services to help us improve our website and the services associated with it. The reports disclose website trends without identifying individual visitors.

The information generated by the Google cookie about your use of our website (including your IP address) may be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

On some pages of our website, third parties that provide applications through our website may set their own cookies in order to provide services, track the success of their applications or customize applications for you. For example, when you share content using a social media sharing button such as Facebook or Twitter, the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies nor can the third parties access the data in cookies used by us.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting Customer Service at [email protected].

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personal information. This does not include trusted third parties who assist us in operating our website, conducting our business, executing payments, delivering purchased products or services, sending you information or updates or otherwise servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

How long do we retain your information?

We will retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by tax, accounting or other applicable laws.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.